Founded by designer Charm De Urquijo, CHARMDeu is a digital fashion house where fantasy meets modern style. Born from a lifelong love for fashion, storytelling, and video games, CHARMDeu celebrates creativity, individuality, and joy through virtual wearables.
What began as a self-taught experiment in 3D modeling has evolved into a vibrant brand loved by Roblox and Zepeto communities worldwide. Each CHARMDeu piece blends couture-level detail with playful imagination, princess gowns, pastel colors, crowns, sparkles, and statement silhouettes that feel both whimsical and wearable.
Beyond creating fashion, CHARMDeu creates emotions. For Charm, digital fashion isn't just about style, it's about creating happiness, self-expression, and sustainable creativity in the metaverse.
Fashion has been Charm's passion since childhood. Inspired by Coco Chanel, her grandmothers' artistry, and endless sketchbooks filled with fairies and princesses, she learned to sew on her mother's old machine and eventually studied fashion design. Her journey took her through costume design, painting, and launching a slow-fashion brand before realizing her true calling: digital fashion.
When she discovered avatar design through Zepeto during the pandemic, Charm found a new way to bring her dream to life. Digital fashion gave her the creative freedom and sustainability she'd always sought, no waste, no limits. Today, she designs immersive collections for Roblox and beyond, merging real-world fashion trends with fantasy-driven storytelling.
Charm's creative process blends research, intuition, and emotion. Each collection begins with trend analysis, sketches, and moodboards, but it's music and emotion that guide her hand. Whether she's designing the iconic Heart Charming Dress or the Made in México Jacket, her work carries meaning, symbolism, and cultural pride.